Designing a light bulb package for Sylvania shows delicate craft, use of type and color, and creativity in 3D dimension. The unique design of these packages stands out amongst it’s competitors, attracting current and potential customers.

The current packaging for the bulbs are similar to most competitors and does not have strong shelf presence. After realizing that generally most light bulb packaging have a similar look, Sylvania’s design needed to stand out. This unique designed package resembles a lightning bolt shape, symbolizing electricity. The strong design will attract the consumer over Slyvania’s competing brands.