Heartland Hockey Camp is a week long summer camp developing youth hockey players on the ice while giving them a unique fun outdoor camp experience, privately owned by former NHL’er and olympian Steve Jensen.

For 30 years Heartland Hockey Camp’s branding, advertising, and web presence did not reflect the brand’s excellence and stature. The solution was to communicate Heartland Hockey Camp’s brand through a strong visual identity, compelling advertisements, and to modernize the back-end technology that operates the camp.